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GlobalVillage

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Marshall McLuhan, Address to Author's Luncheon


GLOBAL VILLAGE
is a term, coined by Marshall McLuhan in his book The Gutenberg Galaxy (1962) describing the trend of electronic mass media collapsing space and time barriers in human communication to enable people to communicate on a global scale. In this sense, the globe has been turned into a village by the electronic mass media. Today, the global village is mostly used as a metaphor to describe the Internet and World Wide Web.[1]

"The global village is a world in which you don't necessarily have harmony. You have extreme concern with everybody else's business and much involvement in everybody else's life. It's a sort of Ann Landers column writ large... huge involvement in everybody else's affairs.

So the Global Village is as big as a planet and as small as the village post office."



Note, "The satellites, as a new garbage or climate surround around the planet, are moving information at speeds that the planet can not cope with and have created not a global village but a Global Theater. I no longer use the phrase global village, it's global theater now, and everybody out here, and me too, we're all out to do our thing. Jobs are finished, jobs are over, role playing comes in."—Marshall McLuhan, Address to Author's Luncheon

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